The first step towards obtaining the stiffness matrix, is to obtain the Jacobian, using an equation which you can find in any finite element analysis book. This equation has a shape function matrix which depends on the nodal displacements.
Once Jacobian obtained, the strain displacement matrix is obtained and transposed and then finally stiffness matrix is obtained.
Jacobian will be negative if there are distorted elements, local axis of connected elements is different etc. Check element 22836. If you cannot find this in ETABS 9.7, then do this to find coordinates.
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Then export to EXCEL, find area 22836, and then within the same row, look for centroidx and centroidy coordinates.